Open houses are theater. Self-guided showings with verified ID convert better and waste less of everyone's Saturday.
The setup
Property management is, at its heart, an arithmetic of details. The owner cares about three numbers — vacancy, collection, and time-to-lease. Every operational decision laddered up to one of those three.
The discipline isn't complex. The discipline is consistent.
What we changed
We started with the boring stuff: a templated lease, a templated notice library, and a templated maintenance ticket. Then we wrapped them in software so the templates couldn't be skipped.
- Every lease passed through the Alberta-clause validator.
- Every notice was time-stamped and stored in the audit log.
- Every maintenance ticket required a photo and a category.
What it did
Vacancy dropped 18% in the first year. Collection went from a 92% on-time rate to 98%. Time-to-lease dropped from 22 days to 11. None of those numbers came from a clever feature — they came from removing the small frictions where decisions previously got dropped.
One more thing
We'll write more about each of those metrics individually. The collection number, in particular, has a much longer story behind it than “automatic reminders.”